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Personal investors

Crypto investing, for how you actually invest.

Whether you're buying your first coin or managing a portfolio you've held for years, you get one named broker, institutional-grade custody, and research written for investors, not day traders.

Fireblocks custodyAUSTRAC registered1:1 dedicated broker

1:1

Dedicated broker per client

500+

Assets you can hold

24/7

Real human support

Fireblocks

Institutional custody
Where you are

Built around where you are in your investment journey.

There's no single "right" starting point. Find the stage that sounds like you, your broker tailors everything from there.

01
Starting out

First-time investors

New to crypto and want to understand the options before committing any capital. Your broker walks you through it in plain terms, no jargon, no pressure.

02
Been here before

Self-serve veterans

You've invested before but felt unsupported when the market moved. Now you want someone who actually picks up when it counts.

03
Already holding

Existing portfolio holders

You already hold crypto and want a dedicated broker to help you manage and grow it, with custody and reporting you can rely on.

04
Broadening out

Diversifiers

Looking beyond traditional shares and property, and want crypto positioned sensibly alongside the rest of what you hold.

05
Conviction buyers

Asset-specific buyers

Targeting BTC, ETH or specific assets and want to build a balanced position, bought well, held properly, tracked clearly.

The right support

The right support, when the market moves.

Cryptocurrency has moved from a niche technology concept into a mainstream component of serious investment portfolios. For personal investors, the question is no longer whether digital assets belong in a strategy, it's how to invest in them the right way.

One named broker

Not a queue. Not a chatbot. The same person every time you call.

24/7, every time zone

Markets don't sleep. Neither does your broker coverage.

Institutional-grade research

Weekly updates, asset deep-dives and portfolio reports, written for investors, not traders.

Your broker
Online · replies now
Markets don't keep office hours, and neither does your broker. When something moves, you reach a named person who knows your portfolio, not a ticket queue.
The UpTrade promise to personal investors
Why investors choose UpTrade

Support built for investing, not trading.

Four things every personal investor gets from day one, the same whether you hold one asset or fifty.

01

A dedicated personal broker

One named broker who knows your portfolio and your goals. The same person every call, not a queue, not a chatbot.

02

Institutional-grade custody

Your assets are held via Fireblocks, the custody infrastructure trusted by leading global financial institutions.

03

Research and insights

Weekly market updates, asset deep-dives and portfolio reports written for personal investors, not day-traders.

04

24/7 human support

Real people, every time zone. Reach your broker when you need them, not when a ticket gets to you.

Reviews

What our clients say.

4.9/ 5 · 129 reviews on Trustpilot
FAQ

Common questions from personal investors.

How is Uptrade different from a crypto exchange?

A crypto broker acts as an intermediary between you and the market, executing trades on your behalf and handling custody of your assets. Unlike an exchange, where you trade alone on a platform, Uptrade assigns you a dedicated personal broker who manages the complexity for you from account opening through every decision that follows. See how a broker differs from an exchange.

How are my assets kept secure?+

All client assets are held via Fireblocks, the institutional custody infrastructure trusted by leading global financial institutions. Your assets are protected with cold storage, multi-signature technology, and end-to-end security protocols. More on how your assets are secured.

What's the minimum to get started?+

The minimum amount required to open an account is $10,000. Speak to your broker about what makes sense for your situation.

Is Uptrade regulated?+

Uptrade is registered with AUSTRAC as a Digital Currency Exchange Provider (DCE100856266-001) and operates in full compliance with its regulatory obligations.

Do I need prior crypto experience to get started?+

No. Your personal broker will guide you through every step from account setup and onboarding through executing your first trade and managing your portfolio over time.

Can I withdraw my crypto at any time?+

Yes. You retain full control of your assets and can withdraw at any time. There are no lock-in periods or restrictions on withdrawals.

Not quite the right fit?

Investing through a different structure?

Ready when you are

Speak to a broker built around personal investors.

Book a free consultation. No obligation, no commitment, just a real conversation about your investment goals.

Non-discretionary. You decide; your broker executes.